EFFORTLESS BLOG CREATION
All the shortcuts in the world won't beat persistent and consistent content delivery, but it's ok to build some shortcuts into your process. These blog creation types are here to help when the muse may be on holidays, or just resting in the corner with a hang-ache.
1. The LIST
Who hasn't succumbed to some great list clickbait, (Oscars worst dressed anyone?). Yes, the list is easy, but done right, it's easy to produce and easily digested content.
Use this handy lists list to get the wheels in motion:
- Blog posts
Reel them in using a simple headline formula - take an item from above and give it a result: [Tools/People/Hacks] that [result e.g. will drive 1 million visitors to your store.]
Make sure the tool is relevant and recognisable to your audience, and the result is one they need.
For example, '5 top free image sites' will speak to WordPress businesses like mine, but 'Top 5 athletes with advice for entrepreneurs' calls to a broader business and entrepreneur audience.
Lists are meant to be a snack for readers, and, teased out with a good headline they make great social posts to drive traffic back to your site.
2. The AGGREGATOR
Use a number of sources, aggregated from around the web (opinions, quotes, examples, images or tweets) to answer one pressing issue : 5 academics' responses to cuts to tertiary education; 8 garden designers' tips for a shady courtyard...
Aggregator posts are not only interesting content, they can be helpful for getting 'backlinks'. Google uses links out from authority sites to confirm that your site is going to be valuable enough to rank in search results. Quoting from experts in your field within an aggregator post can open a dialogue that could lead to a link back from them.
3. The HOW-TO
The how-to does what it says on the tin: it steps the reader through a process.
How tos are best with a video. Either film yourself talking through a process with your phone, or use Loom on your desktop. Loom is a great, free Chrome extension that records audio, screen and camera, (If, like me, your home office hair has no place on the internet, you'll be pleased to know camera is optional!)
Videos have better engagement rates than written posts, and they still have a greater click through on LinkedIn and Facebook.
Think about a result your niche and clients want and talk them through it. Have your video transcribed via rev.com for $1/minute and you've also got a written transcript you can tease out for social.
4. The SUPER BLOG
Think of this blog as cornerstone content that will absolutely establish you as the expert for this topic. It could almost be an e-book, it's so comprehensive and generous in size and relevance.
You're not giving everything away and the bath water, but this post should be an opus. It's the central hub from which you can carve out numerous smaller blogs, and social postings.
The 'super blog' is your sales letter: it sells you as an expert + how to + lead magnet and optin.
A long read, your superblog is the opposite of a 'fast fix', so qualifies out disinterested readers.
Break your 'super blog' down into 'how to' sections to keep things relevant and practical for readers. Add downloadable worksheets for lead magnets so you can take email addresses in return for good content.
Once you've been through this process, think of how you can use this as a basis for building out an online course with the content. Add in a popup on the post: 'Sign up for our online course', and canvas interest from the emails given in return for your worksheets.