Case studies – explain your decisions, solve clients problems
A case study should do more than explain what you wrote for a client. By telling a story that takes the reader through your decisions and the transformation this delivered, you’ll stand out and win more work. HONE YOUR SKILLS FOR CLIENT CONVERSATIONS, INTERVIEWS, YOUR PITCH So, you’re talking with a client and they ask…
Attracting your best client with your ‘About’ page
Your ‘About’ page pitches to your niche. Be specific about what you do, who you do it for, what change you make in your clients’ lives and why you do it means that every time you pitch, you’ll be talking directly to your best clients and establishing your authority and expertise in that niche. Specify…
Rachel Smith on freelance success and Australia’s leading media jobs board
Journalist, copywriter and content producer, Rachel Smith is the founder of Rachel’s List. This immensely useful resource was the best kept secret in the media freelance arsenal before it was launched online in 2012. It is now Australia’s leading jobs board for the media, digital, PR and comms industries. Rachel spoke to JournosGetOnline about life…
CopyCon 2019: incredibles, insatiables and an inflatable.
Good conferences are essential fuel for a small business. Well run, they’re delicious. CopyCon 2019 was a banquet. The gifted and talented brainchild of the incredible, insatiable and immensely knowledgeable copywriting community creator, Kate Toon, CopyCon is held annually (although in hiatus in current form in 2020). It’s a weekend of talks, information, entertainment, masterclasses,…
Pitch perfect
In an increasingly competitive market, it helps to reach the right clients for your talents. Your pitch tells your story and helps qualify clients. It will always be a work in progress and will change depending on who you’re talking to: a quick chat at a party, an interview or networking event requires a different…
Don’t let your monkey steer the car
PRODUCTIVITY IS DOING LESS ‘BUSY’ AND ACHIEVING MORE DO YOU FIND YOU ARE ALWAYS ‘DOING’ but don’t actually get things done? If so, you might just be ‘busy’ not ‘productive’. Busy is doing things, productivity is getting things done. When you’re productive, you do less, achieve more. We’ve been conditioned to be busy, partly by our…
Blog types for easy content creation
EFFORTLESS BLOG CREATION All the shortcuts in the world won’t beat persistent and consistent content delivery, but it’s ok to build some shortcuts into your process. These blog creation types are here to help when the muse may be on holidays, or just resting in the corner with a hang-ache. 1. The LIST Who hasn’t…
How to become a content writer for websites
Every business needs well crafted copy and journalists know how to write craft copy that engages interest. Google rewards sites for readable content that keeps people on the site (like a circle in a spiral and a wheel within a wheel). So, when you‘re not writing a Walkley* winner, how do you make a name…
How to tell if a client is profitable
Knowing when to say so long, farewell, auf wiedersehen, adieu to clients is as easy as maths. Determine their true value to your business, and make sure you have a good spread of clients making up your income = too much of your income coming from one client is too great a risk, as is…