What is a care plan and why do I need to pay an ongoing cost?
What’s in a care plan and why is there a monthly cost after build? After your site is built, we have to make sure your site stays secure and safe against malware and hacks, so we ask all clients to sign up for a care plan – this covers hosting and software updates and we’ll…
Work your LinkedIn profile to attract your ideal clients
You’re online now and you’re working toward stabilising your business. The next step is a consistent sales and prospect funnel. LinkedIn is the world’s largest professional networking location. Your LinkedIn profile is usually the first result that comes up when you are googled. Your profile needs to establish your expertise so you can reach out…
Your ideal client
As a journalist, you’re skilled in writing to a specialism – a ‘beat’. This is an essential, transferable skill for your business. If you’re able to identify your ideal client, you’re better placed for SEO, to research where your clients are hanging out online, what are their needs, what is their language and who they…
Focus your intentions and kick some goals
BE ACCOUNTABLE TO YOURSELF: WRITE YOUR GOALS DOWN Write down what you want to achieve this week, this month, this year, this business – for many of us, it’s only by getting these things down physically and diarising to make them happen, that intentions are achieved. Like self accountability, it’s a good way to avoid…
SEO for journalists and content writers – an overview
SEO is a mix of having a site that works well, a great user experience, and strong copy that does incorporate keywords, but more importantly, speaks to the audience it’s intended for and best answers the query that user has put into google. Journalists are best placed for SEO copywriting. You know how to write…
Why do I need marketing?
You’ve got your site, your contact form, your work is great and you’re ready to roll but that phone just isn’t ringing off the hook. What next? You need to be found, right at the time clients are looking for what you do. You need marketing that will bring visits to site, and convert them…
- « Previous
- 1
- 2
- 3