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Who are our heroes? Charmian Clift and George Johnston?

Journos get online George Johnston Charmian Clift

Our online journalists: George and Charmian may both be familiar to you but if you were schooled in Australia, perhaps George more than Charmian. George Johnston’s My Brother Jack was on the  high school english curriculum, in Queensland where I was schooled. I loved it, mostly because it articulated the longing I had to leave.…

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Your ideal client

Journos get online and find your niche

As a journalist, you’re skilled in writing to a specialism – a ‘beat’. This is an essential, transferable skill for your business. If you’re able to identify your ideal client, you’re better placed for SEO, to research where your clients are hanging out online, what are their needs, what is their language and who they…

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Focus your intentions and kick some goals

Journalists get online and get a better business

BE ACCOUNTABLE TO YOURSELF: WRITE YOUR GOALS DOWN Write down what you want to achieve this week, this month, this year, this business – for many of us, it’s only by getting these things down physically and diarising to make them happen, that intentions are achieved. Like self accountability, it’s a good way to avoid…

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Why do I need marketing?

Journalists get online with marketing that stands out

You’ve got your site, your contact form, your work is great and you’re ready to roll but that phone just isn’t ringing off the hook. What next? You need to be found, right at the time clients are looking for what you do. You need marketing that will bring visits to site, and convert them…

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