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Case studies – explain your decisions, solve clients problems

Case studies - explain your decisions tell your story

A case study should do more than explain what you wrote for a client. By telling a story that takes the reader through your decisions and the transformation this delivered, you’ll stand out and win more work. HONE YOUR SKILLS FOR CLIENT CONVERSATIONS, INTERVIEWS, YOUR PITCH So, you’re talking with a client and they ask…

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Attracting your best client with your ‘About’ page

Your about page - a template

Your ‘About’ page pitches to your niche. Be specific about what you do, who you do it for, what change you make in your clients’ lives and why you do it means that every time you pitch, you’ll be talking directly to your best clients and establishing your authority and expertise in that niche. Specify…

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Pitch perfect

Extend your network with a perfect pitch

In an increasingly competitive market, it helps to reach the right clients for your talents. Your pitch tells your story and helps qualify clients. It will always be a work in progress and will change depending on who you’re talking to: a quick chat at a party, an interview or networking event requires a different…

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