QUESTIONS FREQUENTLY ASKED, ANSWERED.
Working well, a site not only makes you easy to contact, provides an updateable delivery system for your folio and cv and makes you look serious about turning your experience into a business, it also helps you to be found by people seeking your skills - any time of the day.
While LinkedIn and other social platforms are an important part of your networking, and, proof of who you are and who you're connected to, you don't build your brand on other people's sand. Having a website puts you in the place of your client, if you're writing content. Testing content here helps you build an audience for your work and looking at engagement allows you to see what resonates.
Look professional. Build your personal brand. Get found and build your client base.
I want you to sign up to this no fuss, easy access program because I'm passionate about helping journalists transition from media employment into a successful business. I've done it and I want to help and support you to do it as well.
Journalists have exceptional skills for getting to the heart of an issue quickly and efficiently. That's what I want for your business:
- to give you support to be profitable
- build a predictable income
- work with clients who respect your skills
- collaborate with JGOL and others who are on the same pathway
- do all of this and more in the most efficient way
You can exit from our hosting any time you want to. We can help you migrate your site, but the software that the site is built on stays with us. It's a great building platform: Beaver Builder. We can advise you how to purchase this yourself.
We will give you full training for managing content updates and changes yourself.
Blogging and posting these blogs on social media are a good way to engage. We can help you with automating posts so you're managing all of your outreach at one time.
The best way to understand if someone is visiting your site is if your messenger, email and phone are exhausted by the huge volume of enquiries
But, we also give you the stats. We'll set up a weekly Google Analytics report so you can see what is engaging your audience. We will configure a schedule so GA will email you at the start of each week.
We can support you to add new pages for reporting when you have content you particularly want to check on.
We have made a site that is catnip to search engine technical guidelines. We can help you understand what search terms you are hunting, then to create SEO headlines, keyworded copy, strong meta descriptions, internal links and tagged media.
We can also work with you on stronger SEO and SEM tactics, such as backlinks and adwords.
We can photo research and make infographics for you, but the best way may be to collaborate with photographers you know who may have images you can use - write them some blogs in return for some interesting imagery.
Read our photo resource blog post for more details.
Generally I think the answer would be no. Newspapers and publications puchase use of images for their own purposes only. If you know the copyright owner/photographer you can negotiate use directly. If in doubt, ask the publication. It's a bad look to lift a photo without permission.
You can use a screenshot or page shot for promotion. I recommend politely asking permission. Tell them you'll link to the original source (and ask for a link to your site - they may not do it, but a link out to you is great for your SEO).
This is called a 'back link' and google loves them! If you can get a link from an entity with a high trust value linking back to you, a little bit of their stardust falls on your site.
Make it easy for them. Write a polite email requesting a link, include the link in the email and be grateful. They may not link to you, but nothing ventured....