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Focus your intentions and kick some goals

Journalists get online and get a better business

BE ACCOUNTABLE TO YOURSELF: WRITE YOUR GOALS DOWN

Write down what you want to achieve this week, this month, this year, this business - for many of us, it's only by getting these things down physically and diarising to make them happen, that intentions are achieved. Like self accountability, it's a good way to avoid self sabotaging your goals (something that's easier to do than achieve your intention, particularly where money is involved).

Your emotional state can tell you alot about whether you're going to (consciously or subconsciously) self sabotage a goal. Listen to the way you respond to each goal emotionally. Be alert for self sabotage - that voice that says 'good point, but actually, you'll never achieve that...'

Forgive yourself for goals that have derailed in the past. Listen to the saboteur, dismiss it and send it on its way: "it's a fresh start and this is my goal."

What to write down (on a wall planner or diary, where you'll see it, preferably):

  1. Revenue target for the next quarter
  2. Money making activities - where does this income come from? Ensure your $$$ target is on track.
  3. Time off (frequency, duration, destination) - time off is essential for contemplation, for organic thinking about your business, to refocus, adjust the sails, and start again toward your goal

BUSINESS GOAL SETTING

Be specific:

It's easier to achieve your goals for money making, getting work and good clients when you can be specific about the problems that you solve and they people that you serve. Then you are speaking to exactly the people who are needing you.

Do you see consistent problems for which you can deliver efficient solutions? If you solve a different problem every time, it’s always a bespoke service. It takes time and energy to manage and not a straightforward production line - you have to reorganise the factory for every different client.

If you are producing bespoke content, does this fulfill your revenue goals and allow you time off and time to build your business? In other words - Are you charging enough???

Are there some things every client needs, that will deliver true value for them, that can be put into a formula?

Identify your ideal customer:

Saying yes to everything and everyone gets in the way of focus, goal direction and efficiency.

Are you clearly explaining your value? People pay for a value and to get to where they want to be in the easiest way.

Ask yourself: how can you get customer to go from their current state (I need copy for site, blogs, news, annual report, testimonials and don't know who to ask to do a great job) to their desired state: Problem solved! I am officially super happy and swimming in offers, sales, clicks. I will pay that person anything to make me this happy again.

The transformation is what they’re buying - a pathway to their aspirations. You've got to say, loudly and clearly that you are the vessel that will deliver this transformation. The transformation may be some time away so you need to show early wins so the client knows they're on track.

Look at it like taking care of a sore back: you want the outcome, not just the visit to the physio.  You keep going because of that win. Doing the exercises, maintenance and continued attention gives you the desired outcome: a good back and getting out of a chair and not making that grunting sound that makes you feel 83.

IN SHORTS:

  1. Write down your money goals  - how to achieve them, within a time frame that factors in time off
  2. Identify your ideal client and find them
  3. Make your work life more efficient so you have time for yourself and your family, your business and your wellbeing.
Journos get online and plan to kick goals
KICKING GOALS IN SHORTS:
  1. Write down your money goals  - how to achieve them, within a time frame that factors in time off
  2. Identify your ideal client and find them
  3. Make your work life more efficient so you have time for yourself, friends and family, your business and your wellbeing.

Want to broaden your client base? Grow your business?

I'd love to talk about how we can get you online. 

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